Morris started in the legendary store on Hamngatan in central Stockholm that was there from 1949 to the early 70s. The shop was a favorite destination for men of all ages. The brand stands for the British-made clothes and accessories that were synonymous with quality. The style and the inspiration comes from classic preppy, but mixed with a generous portion of modern and innovative influences. "Chic Elegance" comes from the streets of Paris, Milan and Rome and a certain nonchalant and from Sweden and Scandinavia will design, quality and frankness "joie de vivre." - Useful traits that place Morris out in the world of fashion. Morris is now a leader within premium shirts and accessories.